Sojo Alex, Executive Principal
Professional
Sojo’s background spans over 18 years in the higher education hospitality industry. She is highly experienced in master planning, dining assessments, facility planning, marketing and strategic planning for complex foodservice programs. Sojo has worked on nearly every type of project from market research activities, meal pan assessment, student union programming to providing comprehensive support for the firm’s strategic planning work. She is also an associate member of the Foodservice Consultant’s Society International (FCSI).
Primary focus: Master planning, program review and assessment, facility planning studies and market research
Has presented to: National Association of College and University Food Services (NACUFS); National Association of College Auxiliary Services (NACAS)
Has published writing in: Food Management magazine, On-Campus Hospitality magazine, Foodservice Consultant magazine
Chosen as: 2019 NACUFS National Conference Task Force, Member-at-large; NACUFS 2020-21 Industry Advisory Task Force, NACUFS 2023-2025 Industry Board of Trustees, FCSI Educational Foundation Foodservice Essentials for Effective Design (FEED) Mentor, Recipient of the 2024 Daryl Van Hook Industry Award at NACUFS.
Featured projects:
Appalachian State University
University of Wisconsin, Milwaukee
Gettysburg College
Boston University
University of Toronto
Personal
Sojo is a people person and exceptionally perceptive in identifying customer needs and delivering solutions that exceed expectations. She makes us laugh, keeps us young, and has an amazing ability to make friends wherever she goes. However, she loses all these qualities when playing a mean, competitive game of table tennis.