In this Thought Leaders in Foodservice video, Eavan Jennings sits down with Sommer Dunleavy, Associate Director of Marketing at Kent State, to talk about how Touchwork’s Text Intel helps her team act on student feedback in real time.

A few highlights from the conversation:

• Feedback reaches staff the moment it comes in, so issues can be addressed on site right away
• Comments about food getting cold revealed failing equipment in residential dining, which led to upgrades
• Student requests brought boba to campus
• End-of-event polls help the team improve future programming
• A scrolling TV display of student comments in the all-you-care-to-eat locations has become one of the best ways to encourage participation

“Student feedback is huge, especially in our industry,” Sommer shares. With trends always changing, listening closely keeps the program ahead.