Sojo Alex, Executive Principal
Envision Strategies, a foodservice consultancy focused on helping organizations innovate, optimize services and improve performance, today announces a significant milestone in its evolution with the appointment of Sojo Alex as partner. This strategic move represents the firm's commitment to building upon its strong foundation while embracing fresh perspectives in foodservice and hospitality consulting.
“When Claudia Scotty and I founded Envision Strategies over two decades ago, we set out to build something that would make a lasting impact on the industry," said Rob White, President and Co-Founder of Envision Strategies. "Watching Sojo's growth and contributions over the past decade has confirmed that our vision for the firm's future is in the right hands. She brings not only deep expertise but also a fresh perspective that will help guide our clients through the challenges of dining operations as they evolve. Her appointment as Partner ensures that the next generation of Envision Strategies will continue to deliver the innovative solutions and exceptional service our clients have come to expect."
Since joining Envision Strategies in 2013, Alex has established herself as a driving force in master planning, dining assessments, and strategic planning for complex dining programs across North America. Her expertise spans facility planning, market research, program assessment and supplier selection for a range of clients including Arizona State University, Boston University, Catholic University, Rochester Institute of Technology, and Smith College.
"The foodservice industry is at a pivotal moment of transformation," said Sojo. "As a partner at Envision Strategies, I'm committed to building on our firm's legacy of excellence while embracing new approaches to meet tomorrow's challenges. Our clients trust us to help them navigate complex changes in their operations, and I'm excited to help lead our incredible team in delivering solutions that not only address current needs but anticipate future trends. The foundation that Rob and Claudia built gives us an incredible platform to shape the future of foodservice consulting."
Throughout her career, Sojo has distinguished herself as a thought leader in hospitality and foodservice consulting. As a senior associate member of the Foodservice Consultant's Society International (FCSI), her role as a FEED Mentor through the FCSI Educational Foundation, her selection to the NACUFS Industry Board of Trustees (2023-2025), and recent recognition with the 2024 Daryl Van Hook Industry Award underscore her influence in shaping industry direction and nurturing the next generation of industry professionals.
Along with White, Sojo will play a key role in steering Envision Strategies' strategic direction, building upon the firm's reputation for excellence while introducing new approaches to address evolving challenges in foodservice and hospitality services. Her proven track record in foodservice strategic planning combined with her industry leadership roles positions her perfectly to guide clients through the changing dynamics of institutional dining and hospitality operations.
About Envision Strategies:
Since 1997, Envision Strategies has been recognized as a premier consulting firm dedicated to enhancing dining and hospitality services across multiple sectors. With a legacy of excellence established by founders Rob White and Claudia Scotty, the firm continues to evolve and innovate in operational and strategic development for institutional dining programs. For more information, please visit www.envstrategies.com.