Sojo Alex, Managing Director
PROFESSIONAL
Sojo’s background spans nearly 25 years in the higher education hospitality industry. She is highly experienced in master planning, dining assessments, facility planning, and strategic planning for complex foodservice programs. Sojo has worked on nearly every type of project from market research activities, meal plan assessment, supplier sourcing, student union programming to providing comprehensive support for the firm’s strategic planning work.
Presentations
National Association of College and University Food Services (NACUFS), National Association of College Auxiliary Services (NACAS), Foodservice Equipment and Design (FED) Global Leadership Summit, IVY+ Conference
Articles
Food Management magazine, On-Campus Hospitality magazine, Foodservice Consultant Magazine, The Ali Group Magazine
Industry Honors
NACUFS National Conference Task Force, Member-at-Large (2019), NACUFS Industry Advisory Task Force (2020-21), NACUFS Industry Board of Trustees (2023-25), Daryl Van Hook Industry Award (2024), FCSI Educational Foundation Foodservice Essentials for Effective Design (FEED) Mentor (Present), FCSI Board of Trustees (Present)
Featured Projects
- Appalachian State University
- University of Minnesota Twin Cities
- Arizona State University
- Virginia Commonwealth University
- Trinity University
- Boston University
PERSONAL
Sojo is a people person and exceptionally perceptive in identifying customer needs and delivering solutions that exceed expectations. She makes us laugh, keeps us young, and has an amazing ability to make friends wherever she goes. However, she loses all these qualities when playing a mean, competitive game of table tennis.




